Competition Inspires 2013 Nissan Altima?
Have you ever wondered where ideas come from for new Nissan models, such as the fully loaded Nissan Altima. We at Yark Nissan in Toledo, OH will be a honest, we didn't see it coming. As you are probably well aware, we live in a truly global economic society and in order to further technology and design for everyone, often time companies share ideas..
WardsAuto, a top reviewer of automotive design, makes it a…
Have you ever wondered where ideas come from for new Nissan models, such as the fully loaded Nissan Altima. We at Yark Nissan in Toledo, OH will be a honest, we didn't see it coming. As you are probably well aware, we live in a truly global economic society and in order to further technology and design for everyone, often time companies share ideas..
WardsAuto, a top reviewer of automotive design, makes it a point, and its their job, to research automotive designs. Therefore, they were not shocked to learn that Nissan modeled the Altima off a North Korean's top selling design.
"Clearly, we referenced [the other auto maker] when we were going through the design process," Nissan executive VP of marketing Andy Palmer explained to WardsAuto. "We even delayed development by a short amount just to check that the [new Altima's] proportions were right, the [package] was right, [and that] the product overall was right."1
Nissan's CEO Carlos Ghosn, explained that Nissan wanted this Altima to lead sales in mid-size sedan class.
Last month, the 2012 Nissan Altima ranked second in best-selling midsize sedan in America, selling 41,050 units. Nissan is also the third best-selling Japanese brand in the United States, but they are certainly gunning for #1.
2013's Altima features a 2.5-liter inline-4 engine, producing 182 horsepower and 180 lb-ft of torque. Coming in at a starting MSRP of $21,500, the Altima has an EPA estimated fuel economy of 27 mpg city and 38 highway. You can also expect to see a hybrid variant on Yark Nissan's dealership lot.
Source: 1http://rumors.automobilemag.com/styling-of-2013-nissan-altima-influenced-by-hyundai-sonata-129697.html