Just the other week, we told you the story of the first man to buy a Nissan LEAF and how he's still happy as can be about his vehicular investment. It was exactly the kind of reaction we aim for with everyone who visits our dealership, and with customer service at a premium here at Yark Nissan, we're elated to report that our drivers are more satisfied than ever.
Just recently, the gang at J.D. Power & Associates announced the results of their annual Sales Satisfaction Index (SSI) Study. For those unfamiliar, the findings of the SSI are the result of a thorough examination of the new-vehicle purchase process according to customer satisfaction measurements from beginning to end.
For the past two years now, Nissan has been outpacing the improvement industry average and seeing consecutive gains on the list in turn. This year, they continued that streak by rising 16 index points and four positions, making this the first year that they've broken into the Top Ten in sales satisfaction among mass market brands.
As for how they got there, it's just what happens when you put your customers first.
"In order to meet our growth targets in the US, it is imperative that Nissan and our dealers offer both great vehicles and a great experience for our customers," says Leon Dorssers, chief customer officer and vice president of Customer Quality and Dealer Network Development at Nissan. "Our rapid improvements in the J.D. Power SSI Study show that our efforts to that end are paying off, and we remain fully committed to becoming one of the industry leaders."1
So if you'd like to learn more about the award-winning models on our lot, feel free to visit experience award-winning service from the folks car parts department at our dealership here in Toledo, OH. After all, achievements like these don't happen by accident.
Source: 1http://nissannews.com/en-US/nissan/usa/releases/e2eb68df-a663-4203-a83d-9c3193810055